Digital Content Advisor

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We look forward to hearing from you!

Position Highlights:

ICBC is seeking an experienced Digital Content Advisor to lead digital content initiatives that improve the customer experience across our websites and online services. We're looking for a strategic and collaborative content professional with expertise in user experience, content strategy and digital communications, and experience working in large, complex organizations and/or the public sector. 

In this role, you'll lead large-scale content initiatives and work closely with cross-functional teams, including Designers, Developers, Product Owners and Business Advisors, to create clear, accessible and user-focused digital experiences. (Please note: this role does not work on social media content.) 

No two weeks are the same. One week, you might be developing UX content for a new online service. The next, you could be creating a landing page for a customer campaign, leading a content audit with subject matter experts, or identifying opportunities to improve the experience on icbc.com. 

If you're passionate about creating exceptional digital experiences, enjoy solving complex content challenges and have a track record of leading cross-functional initiatives, this is an opportunity to make a meaningful impact on the people of B.C. 

Core duties and responsibilities include: 

• Consults with business areas and provides expert advice to develop content plans and strategies to support business objectives and user needs.  
• Leads complex content projects and initiatives, managing timelines, deliverables and accountabilities, from planning through to delivery.
• Partner with Customer Experience, IT and business teams to design and deliver effective content for digital products, services and applications.
• Create, optimize and publish digital content that aligns with brand standards, accessibility requirements and channel best practices.  
• Champion user experience, usability and accessibility across digital channels and within cross-functional project teams.
• Monitor emerging content trends, tools and technologies, and identify opportunities to improve digital experiences and support business priorities.  

Position Requirements:

• Extensive experience creating, editing and optimizing content for digital channels and diverse audiences. 
• Strong knowledge of user-centred design, information architecture, accessibility, search engine optimization (SEO) and answer engine optimization (AEO).  
• Experience leading complex communications initiatives and digital projects.  
• Experience developing and maintaining brand standards, tone of voice and digital content guidelines.
• Proficiency using content management systems (CMS) to manage, publish and maintain website content. 
• Experience collaborating with multidisciplinary teams, including UX professionals, Developers, Designers, Business Advisors sand subject matter experts, to deliver high-impact digital experiences. 
• Knowledge of content testing methodologies and digital measurement tools, including approaches for evaluating content effectiveness.
• Exceptional communication, relationship-building and advisor management skills, with experience influencing and collaborating at all levels of an organization and with external vendors.      
• Strong attention to detail and the ability to manage multiple priorities in a fast-paced, complex environment.  

You bring several years of experience in digital content, communications, user experience or a related field. A degree or certificate in digital media, communications, marketing, journalism, or a related discipline is considered an asset. Experience working in a large, complex organization and/or the public sector is also an asset.  

Position Information:

• ICBC provides comprehensive and flexible benefit coverage to all eligible employees including a defined benefit pension plan. 
• Three options of health and dental coverage. Two of those options fully paid by ICBC and with access to Flex credits.
• 100% employer paid life insurance, long term disability and travel insurance.
• Sick leave plan – 100% of pay for a period of a maximum of 8 weeks plus 85% of your pay for a subsequent period of up to 9 weeks.
• Additional optional insurance coverages.
• We offer continuous in-house training to ensure you are equipped with the knowledge to be successful in your role.
• Only candidates legally entitled to work in Canada will be considered for this position.

About us: 

At ICBC, it’s our job to make sure the car insurance system works for all British Columbians, today and in the future. Check out our ICBC Year in Review 2025  to learn more about what we've accomplished! If you want to make the most of your skills and expertise while growing your career, we want you. A career at ICBC is an opportunity to be part of a talented, diverse and inclusive team that is driven to serve its customers and community. You can expect a competitive salary, comprehensive benefits and a collaborative work environment. If you are reliable and dependable, contact us today to be part of our talented and diverse team as we work together to create an insurance system we can all be proud of.

 Our values guide how we interact with customers, partners, and each other. They shape our decisions and create a culture where employees feel inspired and empowered to do their best work.

• Collaborative: We include different perspectives to reach our common goals.
• Supportive: We seek to understand to meet diverse and evolving needs.
• Straightforward: We simplify the complex to make things easier.
• Knowledgeable: We gain knowledge through experience and learning to make informed decisions.

Work arrangements defined: 

• Resident – you will work at your primary in-office headquarters on all scheduled work days.
• Hybrid 8 – you will work a minimum of 8 days in a 4-week period at your primary office headquarters (typically 2 days per week). The remaining days will be remote within British Columbia.  Please note there are updates to the hybrid model, starting September. This role will be moving to 2 days per week in office.
• Hybrid 10 – you will work a minimum of 10 days in a 4-week period at your primary office headquarters (typically one week in/one week out or up to 3 days per week). The remaining days will be remote within British Columbia. 
• Mobile – you will work a significant amount of time in the field, in addition to working from an office and optionally working remotely within British Columbia. 
• Remote – you will work remotely from within British Columbia, with one required visit to your primary office per month.

Only candidates legally entitled to work in Canada will be considered for this position.

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