Digital Analytics Specialist
North Vancouver, British Columbia, Canada
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Closing date: May 7, 2026
Position Highlights
The Insurance Division has an opening for a Digital Analytics Specialist to join the Customer Experience & Insight team. This role is located at the North Vancouver head office and operates under a hybrid working model with a requirement of eight in‑office days per month.
Responsibilities include:
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Measure, track and analyze customer and employee digital experience through regular and ad-hoc digital KPI reporting and deep dive analysis
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Identify and assess opportunities to improve customers’ experience with ICBC’s digital products through data analysis and stakeholder engagement
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Collaborate with cross-functional stakeholders to define customers’ digital experience KPIs, and support the setup of digital reports, including custom tagging using Google Analytics
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Translate technical concepts into clear, user-friendly insight for business partners across the organization
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Plan, prioritize and deliver projects in an environment with multiple priorities
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Build strong relationships and foster collaboration with cross-functional stakeholders, including the business teams and the technology teams
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Synthesize complex data and stakeholder input into clear opportunity statement and work with the cross-functional teams to evaluate and recommend solutions
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Organize and prepare information required for business cases, presentations, reports and project documentation.
As a valued member of the ICBC team, you will thrive in a performance-driven environment that emphasizes collaboration, accountability, and continuous improvement.
Position requirements:
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Proficiency with Google Analytics 4 (GA4) for digital analysis across portals and digital channels
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Proven hands-on experience with GA4, including event-based measurement, custom event design aligned to business requirements and user journeys, and experience applying GA4 event naming conventions.
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Ability to translate business questions into measurable tracking events, parameters, and success metrics.
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Experience using Tableau for dashboard design including creating calculated fields, data analysis, and reporting
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Understanding of website and digital channel analytics concepts, standards, and measurement techniques
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Strong analytical and presentation skills, with the ability to clearly communicate insights to diverse business audiences
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A collaborative, dynamic, and innovative approach, with demonstrated accountability and attention to detail
Good to have:
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Experience with Fullstory or equivalent tools
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Hands-on experience with Google Tag Manager (GTM) for analytics validation, including reviewing IT implemented event tags, validating triggers and variables, and testing customer interaction tracking.
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Knowledge of user experience (UX) design principles is considered an asset
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Knowledge of Project management concept and fundamental is considered an asset
About us:
At ICBC, it’s our job to make sure the car insurance system works for all British Columbians, today and in the future. Check out our ICBC Year in Review 2025 to learn more about what we've accomplished! If you want to make the most of your skills and expertise while growing your career, we want you. A career at ICBC is an opportunity to be part of a talented, diverse and inclusive team that is driven to serve its customers and community. You can expect a competitive salary, comprehensive benefits and a collaborative work environment. If you are reliable and dependable, contact us today to be part of our talented and diverse team as we work together to create an insurance system we can all be proud of.
Our values guide how we interact with customers, partners, and each other. They shape our decisions and create a culture where employees feel inspired and empowered to do their best work.
- Collaborative: We include different perspectives to reach our common goals.
- Supportive: We seek to understand to meet diverse and evolving needs.
- Straightforward: We simplify the complex to make things easier.
- Knowledgeable: We gain knowledge through experience and learning to make informed decisions.
Work arrangements defined:
- Hybrid 8 – you will work a minimum of 8 days in a 4-week period at your primary office headquarters (typically 2 days per week). The remaining days will be remote within British Columbia.
Only candidates legally entitled to work in Canada will be considered for this position.
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